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Burel Mountain Originals reinforces the presence on Japanese market

It was in Tokyo, at JITAC – European Textile Fair, that Burel presented a range of surprises and novelties in an effort to reinforce the presence in a market where had been particularly happy.

“We are full of surprises and news. The truth is that this season isn’t the the season that we most bet, since we talk about products made from 100% pure wool. However, given the variety of proposals that we have to present, we believe that this will be no problem. Fortunately the Japanese market is already getting to know us and, with this, we guarantee enough followers that we hope to visit us to be surprised “, who tells us is Isabel Costa, CEO of the brand that increasingly bets on internationalization and that already sets presence in the main international design fairs.

For the Portuguese brand, this is an important market “Japan was our first international market. It was there that we opened our presence at international fairs, a strategy we have been continuing. All this turned out very well, which has made us conquered some partnerships that we have maintained until today. The choice of this market and this fair is a consolidation of all this investment that we are very proud of “, she adds.

The initiative was supported by Moda Selectiva and the ATP – Textile and Clothing Association of Portugal, which aims to promote the internationalization of Portuguese fashion companies.